by Darryl David | Aug 29, 2016 | Ice Cream Consulting
Clients are requesting their product be labeled as “All Natural”, why, because they want to say to their customer that the product is as wholesome as possible. But does the word natural really tell the full story about what’s inside the product, maybe not. When...
by Darryl David | Aug 22, 2016 | Ice Cream Consulting
Do brands need to include the “gluten free” claim on the label of every product that is “gluten free”? In a word, NO! Moreover, in many cases it is unnecessary and confusing for the consumer. Why do brands overuse the “gluten free” claim? More and more, you hear...